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SOCIAL ADS - WHATS INCLUDED?

1. Ad Strategy and Planning:

  • Campaign objectives and goals

  • Target audience research and segmentation

  • Competitor analysis

  • Ad budget planning

2. Ad Creatives:

  • Ad copywriting and messaging

  • Graphic design for images and videos

  • A/B testing for ad creatives

  • Ad format selection (e.g., image ads, video ads, responsive search ads)

3. Ad Campaign Setup:

  • Account creation and setup on Facebook Business Manager and Google Ads

  • Conversion tracking setup (e.g., Facebook Pixel, Google Analytics)

  • Ad account and campaign structure

4. Audience Targeting:

  • Custom audience creation

  • Lookalike audience creation (Facebook)

  • Keyword research and targeting (Google)

  • Demographic, geographic, and interest targeting

5. Ad Optimization:

  • Ongoing campaign monitoring and adjustment

  • Bid strategy and optimization

  • Quality Score management (Google)

  • Conversion tracking and optimization

6. Ad Scheduling:

  • Determining the best times to run ads

  • Dayparting for specific days and hours

7. Ad Placement:

  • Selecting where ads will be displayed (e.g., Facebook, Instagram, Audience Network, Google Search, Display Network)

  • Mobile vs. desktop placement

8. Retargeting:

  • Setting up retargeting campaigns to re-engage with past website visitors or app users

9. Reporting and Analytics:

  • Regular performance reports

  • Key performance indicators (KPI) tracking

  • ROI analysis

  • Google Analytics integration

10. Ad Spend Management: - Managing the ad budget effectively to maximize results - Cost per click (CPC) and cost per acquisition (CPA) management

11. Ad Testing: - A/B testing of ad elements (e.g., headlines, images, calls to action) - Multivariate testing for more complex campaigns

12. Landing Page Optimization: - Optimizing the destination page for ad clicks - A/B testing landing pages for better conversion rates

13. Ad Campaign Scaling: - Expanding successful campaigns to reach a broader audience

14. Customer Support and Communication: - Regular meetings and communication with the client - Addressing client concerns and questions

15. Ad Compliance and Policy Adherence: - Ensuring that ads adhere to Facebook and Google's advertising policies - Handling ad disapprovals and appeals

16. Ad Copy and Landing Page Translation: - If your target audience includes multiple languages, you may need translation services.

17. Monthly or Quarterly Reviews: - Comprehensive reviews of ad campaign performance and strategy adjustments

It's crucial to have clear discussions with your chosen Facebook and Google Ads service provider to tailor the services to your unique business goals and requirements. The success of your advertising campaigns often depends on the expertise and strategy implemented by the service provider.

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