Ad Strategy and Planning:

• Campaign objectives and goals

• Target audience research and segmentation

• Competitor analysis

• Ad budget planning

Ad Creatives:

• Ad copywriting and messaging

• Graphic design for images and videos

• A/B testing for ad creatives

• Ad format selection (image ads, video ads, carousel ads, etc.)

Ad Campaign Setup:

• Account creation and setup on Facebook Business Manager

• Pixel installation for tracking

• Ad account and campaign structure

Audience Targeting:

• Custom audience creation

• Lookalike audience creation

• Demographic, geographic, and interest targeting

Ad Optimization:

• Ongoing campaign monitoring and adjustment

• Bid strategy and optimization

• Conversion tracking and optimization

Ad Scheduling:

• Determining the best times to run ads

• Dayparting for specific days and hours

Ad Placement:

• Selecting where ads will be displayed (Facebook, Instagram, Audience Network, etc.)

• Mobile vs. desktop placement

Retargeting:

• Setting up retargeting campaigns to re-engage with past website visitors or app users

Reporting and Analytics:

• Regular performance reports

• Key performance indicators (KPI) tracking

• ROI analysis

Ad Compliance and Policy Adherence:

• Ensuring that ads adhere to Facebook's advertising policies

• Handling ad disapprovals and appeals

Ad Spend Management:

• Managing the ad budget effectively to maximize results

• Cost per click (CPC) and cost per acquisition (CPA) management

Ad Testing:

• A/B testing of ad elements (e.g., headlines, images, calls to action)

• Multivariate testing for more complex campaigns

Landing Page Optimization:

• Optimizing the destination page for ad clicks

• A/B testing landing pages for better conversion rates

Ad Campaign Scaling:

• Expanding successful campaigns to reach a broader audience

Customer Support and Communication:

• Regular meetings and communication with the client

• Addressing client concerns and questions

Ad Compliance and Policy Adherence:

• Ensuring that ads adhere to Facebook's advertising policies

• Handling ad disapprovals and appeals

Ad Copy and Landing Page Translation:

• If your target audience includes multiple languages, you may need translation services.

Monthly or Quarterly Reviews:

• Comprehensive reviews of ad campaign performance and strategy adjustments